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Article
5 Top Ad Campaigns of 2024: A Masterclass in Creativity
As a communications agency, we have to appreciate some of the greatest ads of 2024. This was a year of groundbreaking advertising that pushed the boundaries of creativity and innovation.
Here are five campaigns that truly stood...
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Article
Overcoming AI Challenges: Addressing common hurdles in AI implementation
Artificial Intelligence (AI) has the potential to revolutionize industries and transform the way we live and work. However, its widespread adoption is often hindered by a variety of challenges. In this...
Article
Building Your Business Site: A Quick Checklist
In today's digital age, it's more important than ever for businesses to have a strong online presence. Your website is often the first impression potential customers have of your business, so it's...
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Article
A Guide to the Data-Driven Creative Strategy
In the world of marketing, a captivating campaign can feel like magic. A single image, a clever tagline, or a perfectly timed video can spark a movement and propel your brand to new heights. But...
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Article
Essential Marketing Tools For Your Business
In today's digital age, a strong online presence is crucial for any business. But with so many marketing tools and platforms available, it can be overwhelming to know where to start. IPCOMM has compiled...
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Article
Crafting Authentic Women’s History Month Campaigns
Every March, Women's History Month provides a chance to celebrate the incredible achievements of women throughout history. But with so many campaigns vying for attention, how can you ensure yours stands...
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Article
Creating a Brand in 2024: Do’s & Don’ts
A new year means an opportunity to change and elevate your brand! What does 2024 entail for brand-building? These are some of the Do’s ✅ and Don’ts ❌ to incorporate into your brand in 2024 to build a modern, attractive, and...
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Article
5 Tips On How To Start Your Marketing Plan for 2024
Building a marketing plan is essential for small businesses to stay ahead of the competition in 2024 and achieve their growth goals. Here are some tips to help you create an effective, sticky marketing...
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Article
AI and Consumer Behavior
In an era where technology plays an increasingly central role in our lives, artificial intelligence (AI) has emerged as the most powerful force shaping consumer behavior. From personalized...
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Article
Web Dev 101: 5 Points to Keep In Mind When Designing a Website
Designing a website requires careful planning and consideration to ensure it meets both user and business needs. Luckily for you, we’ve put together a list of key factors for developers to keep in...
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News
IPCOMM Announces their Accolades at the 2023 Telly Awards
Atlanta, GA – A leading communications agency with headquarters in the Atlanta Metro Area in Georgia, and serving the Decatur area, IPCOMM, announced that they received three accolades from the Telly Awards for their work in...
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Article
Social Media and Politics: The Influence, Impact, and Ethical Considerations
Social media and politics seem like a match made in heaven. The level of influence, outreach, and popularity that social outlets provide make them a powerful tool in the political landscape.
A Pew Research Center survey conducted...
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