As the U.S. becomes more diverse, it is increasingly important for businesses to consider targeting specific market segments in their marketing efforts. One group that should be considered is the...

Black History Month is a necessary time to reflect on the contributions and struggles of the Black community. However, being an ally to the African American community is...

 

Printing may seem like a thing of the past in the digital age, but the truth is that it remains a powerful tool for businesses looking to connect with customers and promote their brands. Here are...

  The New Year is here, and so is the time to start thinking about what it will bring to the world of marketing and communications. Here are a few trends to keep an eye on in...

Every year, around this time, many brands join in efforts to plan for National Hispanic Heritage Month (HHM)—September 15 to October...

Not all websites are created equal, but high-quality websites have two things in common: they should generate leads through search engine optimization (SEO)  and act as a working member of your marketing team. But how can a...

While the concept of branding has drastically evolved overtime, many people still define branding by its aesthetics component: visual identity. What this definition fails to tell is that branding, as a concept, is more complex and...