Norfolk Southern

Norfolk Southern

Norfolk Southern

During the Covid-19 pandemic, Norfolk Southern’s field employees played an integral role in the uninterrupted service the company provides in the communities it operates. With this in mind, Norfolk Southern wanted to communicate its gratitude for the hard work and commitment of its 15,000 field employees.

The project consisted of developing a microsite ordering portal where NS employees could choose an item among a selection of high-quality and purposeful branded gifts, print postcards with a message from the NS President, fulfill the items in branded packaging, and ship everything to all fields employees.

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Client

Norfolk Southern Corporation

Type

Case Studies

Deliverables

Microsite (UX and UI Design), Internal Comm. strategy (Employee loyalty & retention), Content strategy, merchandise branding, printing, fulfillment, and distribution

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