Six Great Practices for UX Designers

Web design has come a long way! From strict coding through JavaScript or HTML, to the era of No-code we’re in, there are now many features that let designers do incredible stuff, the best ones with user experience at the core of their work.

Whether you code or you don’t, there are many practices that all UX designers need to keep in mind to create an agile, modern and most importantly user-friendly website. 

Here’s six of them:

1. User research

This is the most critical step for any UX designer. Understanding the needs, behaviors, and preferences of the target audience will let UX designers create a design that meets user expectations and maximizes their satisfaction.

A recent UX Customer Trends Report states that 76% of customers will switch to a competitor after just one bad experience with a brand they like, making it all the more important. Research can be done through surveys, interviews, focus groups, and usability testing.

2. Clear Navigation

Navigation of your site should be, in a word–seamless. The menu should be easy to find, clearly labeled, and organized in a logical way, and your users should be able to find what they are looking for with ease.

3. Accessibility

Designers should ensure that the website is accessible to users with disabilities, such as color blindness or vision impairment. This can be achieved through the use of alt text for images, proper labeling of form fields, and the implementation of keyboard navigation.

4. Mobile Responsiveness

Having a mobile version of your site is a must.This means your design should adapt to different screen sizes and orientations. A study by Google found that 76% of customers will switch to a competitor after just one bad experience with a brand they like. Mobile responsiveness can be achieved through the use of responsive design frameworks, such as Bootstrap.

5. Performance

Slow loading times or a website that crashes frequently can result in frustration and lost users. Performance is key, and to optimize, designers should reduce the number of HTTP requests, compress images, and minify code.

6. A/B testing

A/B testing is a method of comparing two different versions of a web page to determine which one performs better. UX designers can use A/B testing to test different user elements, such as button placement, color schemes, page loading time, or font styles. This allows designers to make data-driven decisions and improve the user experience.

Design has never been more accessible with No-Code, but it doesn’t mean it’s easy. Keep these pointers in mind, listen to the users, and you’ll have a firmer grasp on the way you design and reinvent digital experiences.