Creating a Brand in 2024: Do’s & Don’ts

A new year means an opportunity to change and elevate your brand! What does 2024 entail for brand-building? These are some of the Do’s ✅ and Don’ts ❌ to incorporate into your brand in 2024 to build a modern, attractive, and impactful brand.

Do’s ✅

Foundational Focus 

Define your brand’s core purpose, values, and mission. What makes you unique in the market? What problem are you solving?

Know Your Audience

What is your target demographic? It is essential to know this so you can assess their needs, aspirations, and online behavior. 86% of customers are more likely to do business with a brand that personalizes its offers. (Source: Accenture).

Create a Unique, Compelling Brand Voice

What makes your business stand out? Tell a success story about how your company was built along with its purpose, and tell it in a way that resonates with others.

Embrace Your Community

It’s essential to build meaningful relationships with your customers and create a sense of belonging around your brand for 2024.

Strategic Implementation

Leveraging data, the latest in AI, and any other tech, is critical to succeed in 2024. Take a look at Inc.’s latest article on the revolutionary trends in technology.

Don’ts ❌

Imitate Competitors

Authenticity is rare. Don’t just imitate what others are doing, or it will come off as lazy and unoriginal. Find your own unique path and value proposition.

Neglect Brand Consistency

Once you have a brand vision, guidelines, and thematic, stick to it. The idea is to get your fonts, colors, logos, all to be the same across your entire business in order to create a trademark look that makes you stand out.

Overdo The Sales Pitch

Don’t be overly promotional or pushy in your communication. Focus on building relationships and providing value. 57% of customers are more likely to do business with a brand that takes a consultative approach to selling. (Source: Salesforce)

What do you want your brand to look like this new year? Regardless of your industry, these tips are sure to position your business to have a more adaptable and powerful brand. Want to dive deeper? Schedule a call with us to find out how we can bolster your marketing efforts and give you a personalized service to upgrade your company’s look.