Clayton County Water Authority (CCWA)

Clayton County Water
Authority (CCWA)

Turning Regulatory Compliance into Award-Winning Engagement

The Challenge (The "Ask")

Every year, the EPA requires drinking water providers to issue a Consumer Confidence Report (CCR). For the Clayton County Water Authority, the challenge was twofold:

Compliance: Delivering a robust, data-heavy report that met all federal and state
transparency requirements.
Engagement: Transforming a dry, technical analysis into a compelling narrative that reflected CCWA’s sustainability leadership and its vital role in the Atlanta metropolitan area

The Strategic Solution (Our Work)

IPCOMM bridged the gap between technical data and human connection. We treated the CCR not as a legal obligation, but as a Strategic Communication opportunity.

Audience Intelligence: We structured the data to be accessible to everyone—from engineers to everyday homeowners—ensuring clarity without sacrificing technical accuracy.
Creative & Culture: We developed a vibrant, “colorful and comprehensive” visual language. This helped humanize the utility and showcase their sustainable methods for water extraction.
In-House Production: Leveraging our production capabilities, we ensured that the physical and digital delivery of the report was flawless, timely, and professional.

Campaign Pieces

The Annual CCR Report: A detailed, high-production analysis of water quality and future infrastructure successes.
Multi-Channel Outreach: Strategic distribution to ensure information reached every
“Clayton Countian.”
Visual Storytelling: Infographics and data visualizations that made complex quality metrics
easy to understand.

The Results: Strategic Continuity & Digital Growth

Metric Category	Performance & Outcome
Industry Recognition	Winner: Georgia Association of Water Professional’s Best CCR Award (Large Surface Water Category).
Positioning	Cemented CCWA as a state leader in sustainability and transparency.
Social Impact	Increased public trust by providing accessible information about local drinking water quality.
Brand Image	Shifted perception of the utility from a "service provider" to an "award-winning community steward."
Engagement	Achieved high "Emotional Bonding" by demonstrating CCWA's commitment to public health and safety.
Behavioral Action	Successfully met EPA compliance while driving community awareness of water conservation efforts.

The IPCOMM Edge

This case study proves that IPCOMM is more than an agency; we are a strategic partner in corporate evolution. Our ability to manage the full social media ecosystem—while handling the sensitivities of a multi-billion dollar acquisition—sets us apart in the Atlanta marketing landscape.

“From an award-winning video for Argos to managing a global brand transition for Summit, we connect the dots of corporate legacy and future growth.”