Building Your Business Site: A Quick Checklist

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. Your website is often the first impression potential customers have of your business, so it’s crucial to make sure it’s well-designed and informative.   

Here is a quick checklist to help you build a business website that will attract and convert customers:

1. Tailor Your Site to Your Audience

The first step in building a successful website is to understand your target audience. Who are they? What are their needs and wants? What are their pain points?

Once you know your audience, you can tailor your website content and design to appeal to them. This includes using language and imagery that they can relate to, and making sure your website is easy to navigate.

According to a study by HubSpot, 90% of users say they’re more likely to make a purchase from a website that’s easy to navigate.

2. Determine Your Customer Journey

Your customer journey is the path that potential customers take from first hearing about your business to making a purchase. It’s important to map out your customer journey so that you can create a website that guides them through the process.

A study by McKinsey found that 75% of B2B buyers conduct more than 10 online searches before making a purchase.

Your website should be designed to educate potential customers about your products or services, build trust, and encourage them to take the next step. This could involve adding a blog, creating case studies, or offering a free trial.

3. Know Your Budget

Before you start building your website, it’s important to set a budget. This will help you determine what features you can afford and what compromises you may need to make.

There are a variety of costs associated with building a website, including:

• Domain name registration
• Website hosting
• Website design and development
• Content creation
• SEO optimization
• Marketing and advertising

It’s important to be realistic about your budget and to prioritize the features that are most important to your business.

According to a study by Clutch, the average cost of building a custom website is between $10,000 and $50,000.

Building a successful business website takes time, effort, and money. However, the investment is well worth it. A well-designed and informative website can help you attract new customers, build brand awareness, and increase sales.

By following the tips in this checklist, you can create a website that will help your business succeed! 

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