5 Must Haves for a Website

Not all websites are created equal, but high-quality websites have two things in common: they should generate leads through search engine optimization (SEO)  and act as a working member of your marketing team.

But how can a website generate leads through SEO and act as a member of your team? Well, the answer is not a straight line, but these five elements will help you position your website for success in no time.

SEO

A website that isn’t built with SEO in mind has slimmed chances of being found through search engines. Therefore, it doesn’t add value to your marketing efforts. When people have to dig too deep to find you online or simply can’t find you because your website isn’t optimized for search engines, then your website is simply not helping your business.

This is why your website needs to live and breathe through SEO content. Everything you put out there MUST be optimized and useful to help your website achieve an optimal rank within search engines. People are not looking to go through every single page result. They want to find what they are looking for within the first page of a search result. SEO will help you get there.

Clear and easy navigation

Visitors shouldn’t have to struggle to find the information they need when they visit your site. Your navigation menu and call to action buttons should be clear and easy to navigate. The key word here is “navigate.” You don’t want your potential clients drowning in finding what they need from you.

Helpful and Concise information

This ties back to having a clear and easy navigation. Just as you don’t want people getting lost looking for information within your website, you don’t want to delay their visit with information that isn’t helpful or concise. The information you post on your website should have two key components: relevance and appeal. Is it relevant? Why would my potential client need to know this? Is it appealing? What is it about this information that grabs my visitor’s attention and makes them want to know more about my business?

A clean and responsive design

As technology evolves and becomes more accessible, the amount of people who visit your website from their cell phones and tablets is growing. Therefore, it is pivotal for your website to have a responsive design that adapts to any screen. This will ensure accessibility for all eyes on your website.

Calls to action

A call to action plays a key role in guiding your audience through the intended path. Messages throughout your website such as contact us, read more, get a quote, find out more, etc., will allow your users to easily get in touch and potentially buy from you.

In this day and age, it’s extremely important for your business to have a website. Websites serve as an ally in your quest to get exposure, ensuring clients know the best information there is to know about your business and can easily contact you.